Vol. 08Copy, content & brand voiceIndiranagar, Bengaluru
Freelance copywriter & content marketer
I’m Ira Menon. For eight years I’ve written websites, emails and long-form content for D2C brands, SaaS teams and founders who would rather be building than writing.
Before
Premium quality teas sourced from the finest estates for discerning tea lovers.
After
Picked on a Tuesday in Munnar. In your cup by Saturday.
Written for
§ 01 — Services & rates
Every project starts with a free 30-minute call. Rates are starting points in rupees, before 18% GST. You get a fixed quote within a day of our call.
Homepage, about, services and contact pages written around one clear promise your visitors understand in five seconds.
starting at₹22,000per site
One page, one offer, one action. Written for ad campaigns, product launches and webinar sign-ups.
starting at₹9,500per page
Researched long-form articles that answer what your buyers actually search for, and point them to what you sell.
starting at₹4,500per article
Welcome, abandoned-cart and nurture flows that read like a person wrote them, because one did.
starting at₹12,000per flow
A 12–15 page guide with tone rules, word lists and before/after examples, so your whole team writes in one voice.
starting at₹28,000per guide
Short, specific descriptions for your own store and marketplaces, written in batches so they all sound alike.
starting at₹650per SKU
§ 02 — Selected work
Real numbers from analytics shared by each client, measured over the period shown. Same products, same budgets; only the words changed.
Case 01
Lovely tea, generic words. Every page said “premium” and “finest”, like every other tea site. We rebuilt the copy around one true detail: the tea ships within four days of picking.
Before
Premium quality teas sourced from the finest estates for discerning tea lovers.
After
Picked on a Tuesday in Munnar. In your cup by Saturday.
Case 02
Trial users signed up, got a feature tour, and vanished. We replaced the tour with seven short emails, each built around one task a new user can finish in under five minutes.
Before · subject line
Welcome to Ledgerloop! Explore our powerful features
After · subject line
Your first reconciliation takes 4 minutes. Here’s the button.
Case 03
The blog was a list of “top 10 tips”. We mapped the questions customers asked on WhatsApp support and wrote one honest, specific article for each, linked to the right product.
Before · headline
Top 10 Best Skincare Tips For Glowing Skin
After · headline
Why your sunscreen pills under makeup (and the two-minute fix)
§ 03 — Process
A typical website project, start to finish. Smaller jobs move faster; you always know which step we are on.
Day 0
A free 30-minute call about goals, readers and deadlines. A fixed quote reaches you within 24 hours.
Days 1–3
I interview you and two customers, audit your current copy and competitors, then send a one-page brief to sign off.
Days 4–9
A full first draft in a shared doc, with margin notes explaining why each section says what it says.
Days 10–13
Two rounds of revisions are included. Each round comes back to you within two working days.
Day 14
Final copy formatted for your developer or CMS, plus a one-page voice cheat-sheet for your team.
Terms 50% advance, 50% on delivery · GST invoice · copyright passes to you on final payment
§ 04 — Kind words
Ira rewrote our homepage in two weeks and our add-to-cart rate more than doubled. The bigger win: she gave us a voice the whole team now writes in.
The onboarding emails are the first ones our users actually reply to. Fewer tickets, more paid accounts, and they still sound like us.
Our blog went from a chore to our biggest sales channel. Ira briefs, writes and even fixes our product pages along the way.
§ 05 — Questions
I write in English. For Hindi, Malayalam and Kannada versions I work with two trusted translators and review every line for tone, quoted separately.
A 30-minute call, access to any existing copy or analytics, and two customers I can talk to for fifteen minutes each. I handle the rest of the research.
Rush delivery in half the usual time is possible when a slot is open, at 30% over the quoted fee. Ask on WhatsApp and I will tell you honestly if it can be done well.
You do. Full copyright transfers to you once the final invoice is paid. I may show the work in my portfolio unless we agree otherwise in writing.
§ 06 — Enquire
Fill this in and WhatsApp opens with your message ready to send. Nothing is stored on this website.
Booking for next month
Two project slots open. First come, first briefed.